Wix vs Squarespace (2022 Comparison) – Forbes Advisor


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No matter what type of business or brand you have, a professional website is essential for success. Customers want your online presence to be informative and visually appealing. That’s why it’s important to use a website builder that lets you build out your website and easily customize the details. Wix and Squarespace are two of the most popular options for website building, and both are solid choices for anyone looking to create their own site. Here’s how they compare, so you can decide which is best for you.

Wix vs. Squarespace: At a Glance

Wix offers website building for beginners and allows users to edit and customize nearly every detail. Many users appreciate the option of a free starter plan.

Squarespace is also designed for beginner website building, offering modern templates and an excellent blogging feature. You really can’t go wrong with either platform.




Plans starting at $14 per month



Plans starting at $14 per month

Pros & Cons

  • Exceptional for blogging
  • Unlimited bandwidth and storage
  • Integrated design options
  • Less intuitive design options
  • E-commerce features could be stronger
  • Not as many apps and add-ons





Free version available with paid plans starting at $14 per month



Free version available with paid plans starting at $14 per month

Pros & Cons

  • Wix ADI is unique and novel
  • Flexible pricing
  • Back up and restore feature
  • Limited storage space
  • Free plan is limiting
  • Not ideal for blogging

How the Builders Stack Up

Structured vs. Unstructured Design

Many beginning users appreciate the structured design options that Squarespace offers. Column, row and box locations are predetermined and can only be placed in certain page locations.

Wix allows for much more unstructured page building, which is ideal for users seeking to place design elements exactly where they want them.
It’s very much a personal preference, but for unlimited creative design freedom, Wix is the best choice. It’s also worth noting that Wix offers their Artificial Design Intelligence (ADI) tool that will automatically build a design for you based on how you answer a quick introductory survey. It might not give you the perfect site on your first try, but it could at least provide a good starting point.

SEO Tools

SEO is what drives your website to the top of search engines, and involves using optimized keywords and strong content in order to rank higher. Wix offers a built-in “SEO Wiz” feature, giving users full control over meta titles and descriptions, along with custom URLs. Google Analytics is available only with paid plans.

Squarespace also allows control over meta titles, descriptions and custom URLs. Google Analytics is available with all plans, but some older Squarespace templates can be problematic and don’t allow users to customize their page titles.

Planning To Blog?

If you will be using your website for blogging, Squarespace has a slight edge. Once your site is built, Squarespace allows you to begin a blog right away. Features include scheduling, tagging, comment moderation, categories and drafts. It also allows for collaboration and multiple authors on a post.

Wix offers a similar set of blogging features as well as a number of free apps and integrations to help boost your web presence.  It offers standard scheduling, tagging and category functionality.

E-Commerce Options

Both platforms allow users to sell physical and digital products and offer point-of-sale (POS) integration. Squarespace permits sales of services, and Wix offers a similar set of features in its e-commerce packages. On the other hand, Wix allows users to sell offline and accept payment upon delivery, while Squarespace does not.

There is a slight pricing difference for e-commerce plans, with Squarespace charging $26 per month and Wix coming in at $23 per month.

Backup and Storage

In terms of sheer storage capability, Squarespace offers unlimited storage and wins by a mile. Wix limits users to a maximum of 50GB of storage, which is fine for most smaller websites, but will limit growth.

Wix does take the pressure off remembering to back up your website content, as this feature is automatic. Squarespace users must take the extra step of backing up their content manually.

Bottom Line

Both Squarespace and Wix are solid choices for building a website, and each one offers a good amount of support options for any questions you may have along the way.

Which one to choose depends on what you want your site to look like and offer. If you will be blogging frequently and want to sell services online, Squarespace is a bit more robust.

If you are a beginner looking to completely customize your website and achieve high-quality SEO, Wix will be your best bet.

Frequently Asked Questions

Which is more customizable: Squarespace or Wix?

Wix is more customizable than Squarespace due to its true drag-and-drop site editor. Unlike Squarespace which is customized based on content blocks, with Wix you have nearly full design flexibility without any custom code.

How does Wix compare to WordPress?

In general, Wix is a much easier way to build and manage a website. Unlike WordPress which involves a steep learning curve, Wix is very intuitive and easy to learn. In return, Wix is recommended for those who need a professional site, but do not have a great deal of time to invest in building one. Whereas, WordPress is best for those who have unique site specifications as it is more customizable than Wix. Check out the full comparison of Wix vs WordPress.

How can my business benefit from a website builder?

A website builder makes it possible for you to design a website step-by-step that meets your specifications and allows you to choose where to host it when it comes time for it to go live. If your budget allows, Wix and Squarespace both can meet your needs.

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