5 Common Mistakes When Implementing New CMS Applications in Your Small Business


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Selecting a CMS can be overwhelming. Avoiding these common pitfalls can help.

Given the rapid adoption of internet-based services, small businesses are becoming increasingly tech-driven, opting to deliver a seamless customer experience through their use of websites and online platforms.

Digital tools and resources have seen small businesses generate an unthinkable amount of online content through which they engage and interact with consumers, and tap into new markets that were previously outside their scope of practice.

Though several mechanisms help link the business with the customer, in many instances, it’s seen that websites and ecommerce channels remain a stronghold for business owners looking to generate new leads, build a customer base and increase profits.

Websites Still Backbone of Digital Experience for SMBs

A majority of small businesses have been found using websites, or similar platforms as a method of communication and brand development. Research suggests that roughly 21% of small businesses had a website in 2021, a steady increase from the 50% recorded in 2018.

And these websites are crucial for several factors. From brand visibility and search engine ranking, establish authority and convert sales.

While these systems can help communicate brand identity, it’s also brought another set of problems for business owners who are not well-versed in coding or website content management.

At the onset of the digital revolution, content management systems (CMS) now bridge the gap between the owner and the digital content projects. Today, CMS is more than a no-coding-required solution for business owners and other individuals, but rather a chain of advanced technological software systems that helps to document, control, process and resolve traditional content management issues.

Widespread adoption now sees more than 73 million websites being built with CMS, generating a market value size of just over $62.4 billion according to recent statistics.

The constantly developing ecosystem delivers a complex selection of CMS tools and services, and business owners often end up making the wrong choice.

Here are five common mistakes that owners should avoid when choosing a CMS solution for their small businesses.

Related Article: 14 Rules for Selecting the Right Content Management System

Not Aligning Website Problems With Goals

Oftentimes business owners will choose a CMS solution that sounds like it will resolve several website-related issues, but in reality, turns out to be missing key problems and not functioning based on primary business goals.

The issue is not necessarily with the CMS solution, but often the fact that owners have not properly analyzed their website needs. More so, it’s also a case of not having direct business goals that can be aligned with the website function.

Actionable advice: To avoid this, business owners should establish what their business needs and goals are, and select a content management system based on these principles. Additionally, it’s also important to have a website strategy that can help improve the functionality of the website as the business grows.

Thinking Too Big Too Soon

With a number of features, plug-ins and add-ons, CMS solutions are designed to resolve a list of complex problems that offer business owners several possibilities.

Yet, the number of features and opportunities has left many owners with too many options right from the get-go, and in more cases than usual, owners tend to think that larger solutions will deliver manageable results for their business website.

Although there are smaller proprietary tools that can be tailored to individual business needs, some CMS projects could require less modified solutions.

Actionable advice: The intent is to keep CMS simple and develop a forward-looking strategy that will grow as the business does. Having a better understanding of website needs will help accomplish business goals faster and more seamlessly.

Related Article: CMS vs. DMS: Understanding the Key Differences

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