Digital Marketing Executive – Pedestrian Jobs

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About Bell Shakespeare
Bell Shakespeare is one of Australia’s foremost theatre companies. Established in 1990 by John Bell AO, our purpose is to present Shakespeare’s work in ways that are meaningful and accessible to Australians of all backgrounds and locations. We are the only national theatre company in Australia, touring to theatres, schools and communities in every state and territory. 

Bell Shakespeare is an equal opportunity employer committed to employing a diverse staff. In line with this commitment, we will prioritise applications from Aboriginal and Torres Strait Islander people, people with a disability, mature age workers, people from diverse cultural and linguistic backgrounds and LGBTQIA+ people. We believe that Shakespeare is for all.

As part of the Bell Shakespeare team, you will:
–    Receive complimentary tickets to all Bell Shakespeare productions
–    Receive ongoing professional development 
–    Be based in a spectacular location at the Walsh Bay Arts Precinct
–    Have the opportunity to work within major performing arts venues, including Sydney Opera House, Arts Centre Melbourne and Canberra Theatre Centre 

About the role

The Digital Marketing Executive plays a significant role in shaping the strategy, planning and optimisation of Bell Shakespeare’s digital marketing programs, delivering communications and brand experiences across all owned digital channels including social media, email marketing and the company website to promote our productions, programs and other initiatives and to achieve engagement, conversion, audience development and revenue goals. 

This is a full time role that requires a degree of flexibility. You may be expected to work outside of usual hours or additional hours to meet our changing business needs and the demands of your role, such as attending Opening Night functions and public events in The Neilson Nutshell and The Seed. 

Responsibilities

  • In consultation with the Head of Marketing and Development, and Marketing and Communications Manager, develop and implement the digital marketing and content strategy to strengthen Bell Shakespeare’s brand; engage new and existing audiences; and generate mainstage and event ticket sales, education bookings and philanthropy income.
  • Lead development, implementation and evaluation of a social media strategy including creating copy and content in collaboration with colleagues and growing and developing new channels.
  • Develop and maintain the Company’s annual communications and content calendar.
  • Plan, write and distribute company e-newsletters, event invitations and other emails, ensuring they reflect the Bell Shakespeare brand.
  • Work closely with the ticketing team to support the delivery of customer service notifications and updates.
  • Maintain and update Bell Shakespeare’s website, including content management, page building and ongoing enhancement.
  • Own the relationship with our web agency, working alongside them on web development, including testing and delivery
  • Manage Bell Shakespeare’s social media channels to ensure a consistent tone of voice and cohesive brand narrative, delivering specific social media campaigns and overseeing community management.
  • Maintain analytics, tracking, and reporting for web and social channels.
  • Plan, track and report on Bell Shakespeare’s social advertising and other digital campaigns.
  • Optimise website and social media channels for SEO and usability.
  • Contribute to other marketing activities as required.

Who you are

You are an experienced and creative digital marketing professional who thrives in a fast-paced environment, with the ability to juggle multiple tasks at any one time. You will be an organised, detail-oriented self-starter who is personable, warm, collaborative, creative, enjoys working with people, enjoys finding better processes for effective operations and will contribute to a positive team culture. 

Selection Criteria

Essential:

  • 2+ years of experience in a similar role, developing and delivering social media, digital marketing and content strategies in and arts or cultural organisation or related industry
  • A flair and passion for digital media, and demonstrated success working across previous campaigns
  • Strong knowledge of digital marketing channels and familiarity with web design, including CRM experience
  • Strong written and verbal communication skills and stakeholder management skills
  • Excellent time management skills and attention to detail
  • Critical thinker with problem-solving skills
  • Results driven, self-motivated and eager to improve and implement systems and processes
  • Flexibility and adaptability to meet changing business priorities.
  • The ability to create and produce relevant content for digital marketing channels
  • Experience in briefing marketing collateral and creative designs, copywriting and SEO principles

Desirable

  • Experience using Tessitura (ticketing and database) or similar CRM database
  • Experience using EDM platform (eg. Wordfly)
  • Video editing experience
  • Qualification in Marketing, Digital technologies or relevant field
  • Experience/interest in the performing arts 

Application
Please send applications for the attention of Sally Buckingham, Marketing and Communications Manager to [email protected] including your CV, a cover letter demonstrating how your experience matches the selection criteria in relation to this position, and the contact details of two referees who you feel will be able to attest to your suitability for the role. (Referees will only be contacted after prior consultation with the candidate).

Closing date for applications is 5pm, Friday 6 January 2023.

If you have any questions about the role, please contact Sally Buckingham (Marketing and Communications Manager) at [email protected] Applicants must be an Australian resident or hold a current, appropriate working visa.





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